Sugar Crush: Customer Engagement

(I keep this diary to highlight the interesting marketing things in my life. And more importantly, find a way to enhance my sucking English....)
I don't play games, especially those without an end. Good thing is that I was never addicted to online games and studies very hard in the past. Bad thing is that I have no idea on how much money this game industry can make.

In the morning, my roommate shared her company visit to Facebook and Zinga. She told me that inside Zinga (maybe a typo?), there are game machines everywhere. Congratulations to those game lovers and code farmers, you find your wonderland. Envy your working environment and living environment especially on such a rainy day in NYC. BTW, it is almost June, why I still wear the same as December.

Entering the mobile times, smaller screens start to play a greater role in everyone's life. For games, you have got your customer everywhere at every moment. In order to kill the time in the subway, I downloaded Temple Run. Well, I felt I am so strange to fall in love with this silly game. Moreover, I downloaded Sugar Crush after being annoyed on facebook.

I have to say, Sugar Crush must have hired a lot "bad" marketing people because you are doing unbelievable amazingly on customer engagement: Friends can send friends lives; You need friends to send you boat ticket in order to proceed to next level; You see your friend's facebook profile picture labeled where they are in the game.

Game comes to a social times. Sugar Crush gives a great example after draw something which I quitted playing for one year as it is so boring to wait for the other's reply and I am so lazy to draw well. The game philosophy is not original. Previously, I was a loyal customer for "Bad Apple" which is almost same apply crush game on my iphone and ipod. However, Bad Apple is not a social game, you just play it on your own and get more challenging rounds.

Ok. Got 3 interviews to go this week, my empirical modeling paper due this week and Jedidi's Phd Multivariate Stats homework due on Friday. Let me end today's diary with my best friend's sugar candy post on Facebook.

Come on... I am on level 10, how can you reach level 189.......