Mother's Day is on the Way

Today I went to Macy's and saw this lovely poster. Suddenly, I realized Mother's day is coming. Every festival is an opportunity for marketers and thanks to their effort, we become more and more familiar with all kinds of festivals and enjoy more promotions.

The whole Macy's is in such an atmosphere. Moreover, Amazon is doing the same. Online stores and offline stores both are paying attention to the festivals which is a good reason for consumers to spend more in the name of festival. I don't know from when people start to associate festival with shopping. But such tradition indeed help retailers get sales performance.

From my personal experience, I feel American companies utilize every opportunity to do sales which makes me feel a little bit unattractive because I know next month, they will have another promotion for another reason. While in China, we do not see such frequent sales and merchants always focus on several limited festivals or promotional seasons. I will assume that the retailing competition in US is much more fierce than in China.

Go back to the poster "Every mom is a star." from Sunglass hut. It features a young lady with an elder lady. Mum can be as a star as her daughter. A sunglass can make you stylish and shine.

Anyway, although I did not buy one for my mom, I bought one for myself.
Thanks for the coming mother's day.