A Trip to White Plains

Never heard about White Plains, Harrison, or Rye, the three towns I have been today. Theses two days, I was busy meeting with potential employers and got the chance to experience the life out of Manhattan. And I realize that I will never survive or get used to the country style. From childhood, I stay in big cities and noisy places. Although I enjoy the peaceful scene, it will kill me after three days.

So the question comes, as a marketer, what are the difference between marketing in cities and towns? I have no idea how that works in US. In towns where everybody has to drive, the merchants seem to crowd in one zone and people will drive to get all the stuff. I guess, the promotion and display inside those big malls must be essential. And e-commerce should have a larger effect on those zone as a lot of brands do not need physically present at some places. Consumers shop through clicks. Such trend leverage the pressure of investing in real stores to building up one online store. And how to establish such a great brand experience online becomes the key.

When it comes to China, the huge difference between the two demographics exist still. However, due to the unbalanced development between cities and towns, the infrastructures are not well built in less developed area which hinders the surge of e-commerce. On one hand, people are not well educated to internet, online finance, and online shopping. On the other hand, transportation is not easy. As a result, the best to reach this market is still to be there.

There are too many things for me to learn as to understand the environments other than New York City. Well, the best way is to be there! Keep learning.~