So back to topic. I am going to talk about something interesting I observed from my yoga center.
Life in Motion, a gym that locates on 106st Street used to have a horrible website. But recently, I start to receive their e-mails which promotes great local sports events. I was talking to myself, wow, finally they hired some marketing people.
Last week, after 2 months crazy for job hunting, I finally got time and mood to reenter my yoga class again. So I went to their website to find the schedule. To my surprise, they secretly changed their whole website including the schedule page. Now, the new one looks friendly, interesting and advanced. It contains more event information, clean design and light color.
I am not talking about how great their marketing is. But it is so grateful to see that such marketing improvement is being done in this community. I feel so happy that such concept finally be recognized by this gym. The reason I study marketing is to learn the methodology and incorprate that nature to my work and even my life. The charisma of Marketing is that it is alive just in your life. Step by step, when merchants understand more of our needs and care more about our exprience, our life is better off by marketing.
Marketers go go go! Let's make the life better!
